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About Us

At Which?, we're known for testing household products, including washing machines and digital cameras. But that's not all we do. Making positive change on important consumer issues is also a key part of our work. 

Which? exists to make individuals as powerful as the organisations they deal with in their daily lives and we seek to achieve this in a number of ways: our advice helps them make informed decisions; our campaigns make people's lives fairer, simpler and safer; and our services and products put consumers' needs first to bring them better value. 

These activities are delivered by different members of the Which? Group. As a not for profit charitable organisation, all the money made from our commercial operations is used to support the activities of the Which? Group.   

Tackling everything from banking reform to energy tariff complexity, our commitment to providing unbiased advice to consumers is still at the heart of everything we do, including initiatives such as our Best Buy icon and the Which? Awards.